This training begins with an introduction to the media and the work of journalists, starting with an overview of Luxembourg’s media landscape before exploring how journalists operate in practice, including their needs, expectations and professional responsibilities.

It then focuses on how to build a strong and constructive relationship with the media, covering the principles of long-term, professional dialogue with the press, as well as best practices for becoming recognised as a reliable, responsive and trusted contact.

By the end of the training, participants will have gained the necessary tools to better understand how the media and journalists work, to develop effective professional relationships with them, and to communicate credibly when engaging with the press.

The training will be led by Patrick Lesage, CEO and founder of Takaneo, a Luxembourg-based communications and digital agency. Drawing on his in-depth knowledge of the Luxembourg media landscape and of the relationship between brands, institutions and journalists, he will share practical methods and directly applicable tools to help participants engage effectively with the press.

Trainer : Patrick Lesage
Date :  5 octobre 2026
Time : 18:00-20:00 PM
Location : CNCI – 8, avenue des Hauts-Fourneaux L-4362 Esch-sur-Alzette

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