08/07/2026
The development of a project today also depends on its ability to exist and evolve within digital environments. Yet, faced with the diversity of platforms, formats and tools available, it is not always easy to identify the most relevant levers for communicating in a clear and coherent way.
This training session offers a practical introduction to digital strategy. Participants will gain a better understanding of the digital ecosystem — social media, content, algorithms and communities — and learn how to define objectives adapted to their project, target audiences and key messages.
The course also explores the main tools used to create, organise, distribute and evaluate content, including visual content creation, social media management, artificial intelligence tools, as well as planning and analytics tools. Particular attention will be paid to good practices for building a consistent, readable and sustainable online presence.
At the end of the training, participants will be able to identify the priority tools, channels and actions needed to strengthen their digital visibility and structure their online communication with greater clarity and efficiency.
Trainer : Daniel Eischen
Date : 8 July 2026
Time : 18:00-20:00 PM
Location : CNCI – 8, avenue des Hauts-Fourneaux L-4362 Esch-sur-Alzette
Interested in joining? Fill in the form below:
Daniel Eischen
Founder and Chief Strategy & Branding Officer of Concept Factory, Daniel Eischen has been supporting Luxembourgish brands and institutions for more than 30 years in the fields of communication, branding and transformation strategies.
An expert in digital marketing, branding, responsible communication and employer branding, he has also been teaching these subjects at the House of Training for over 15 years. He currently serves as President of Tribe Global, an international network of independent agencies, as well as President of the Luxembourg Advertising Council.
Alongside his professional activities, Daniel Eischen is a musician, television contributor and author of the book Confinement Cocktails.